Dambru / Field Notes
Field Notes: what we're learning about being recommended by AI.
Published by Dambru Ads, the Dambru division. Dated, sourced and revised when platforms change, which is often. This is also our own GEO programme, conducted in public.
Explainer · 8 minWhat GEO and AEO actually are
Definitions without the fog, the SEO/AEO/GEO difference in one table, how AI engines choose brands, and a 90-day plan any business can start.
→ 15 OCT 26Guide · 7 minChatGPT Ads in 2026: what's live and what it means for US brands
The rollout timeline, who actually sees ads, what formats exist, and the paid + organic sequence we recommend for US brands.
→ 15 OCT 26Systems · 6 minWhy leads go cold, and the follow-up system that fixes it
Follow-up fails for structural, not motivational, reasons. The HRSMS workflow that answers in minutes and books while you work.
→ 15 OCT 26Worked example · 6 minWhat an AI Visibility Audit actually shows
A transparent, worked example of the audit deliverable: prompt set, share-of-answer maths, and the fix list it produces.
→One practical note a month. Use the form in the footer, it is a real lead form, wired the same way we'd wire yours.