Dambru / HRSMS by Dambru
HRSMS: outreach that ends in booked meetings.
HRSMS by Dambru is the parent agency's own product: connect a Google Sheet of leads and it sends personalised outreach, understands every reply, follows up on its own, and books the meeting. Built because our agency clients kept losing the demand we created for them.
A DAMBRU PRODUCT · LIVE AT HRSMS.DAMBRU.COM
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What HRSMS is.
HRSMS by Dambru is intelligent outreach and booking software. It syncs leads from Google Sheets in real time, sends personalised SMS and email, uses AI to classify replies as YES, NO or UNCLEAR, automates the right follow-up for each, and books meetings, with reply rates, booking rates and time-to-book visible in a live dashboard.
| Step | What happens | What you do |
|---|---|---|
| 1 · Sync | Connect a Google Sheet; new leads import automatically, in real time. No CSV uploads, no copy-pasting. | Paste the sheet link once. |
| 2 · First touch | A personalised, human-sounding SMS/email goes out using each lead's name, company and context, in seconds, not days. | Approve the template once. |
| 3 · Classify | AI reads every reply: YES (interested), NO (not now/never), UNCLEAR (a question). Each class triggers its own follow-up. | Nothing. This is the point. |
| 4 · Book | Interested leads are offered times and booked; you see reply rate, booking rate and time-to-book live, with a full audit trail. | Show up to the meeting. |
A real conversation, annotated.
Representative of the live flow. Names changed; sequence and timing faithful to the product.
Published HRSMS outreach performance.
Conversations ending in a booked meeting.
From first text to calendar invite.
Representative team time saved monthly.
System New lead synced from Google Sheet (row 128).
SMS sent “Hi [First name], noticed [Business] recently [context from the lead's own data]. Most owners we speak to say follow-ups slip after that point. Worth a quick look at how we fix it?”
Reply “Yes, actually. Follow-ups are a mess right now. What does it cost?”
System AI classification: YES · interested, price question. Follow-up sent with two concrete times.
Reply “Thursday 11:30 works.”
System Meeting booked, calendar invite sent, dashboard updated. Elapsed: 11 minutes.
- Every step is logged. Nothing depends on a salesperson remembering.
- A NO would have closed politely and stopped. An UNCLEAR would have received the answer to its actual question, then a re-ask.
| Published metric* | Figure | Meaning |
|---|---|---|
| Reply rate | 38% | Share of contacted leads who reply to outreach. |
| Booked from SMS | 24% | Share of SMS conversations ending in a booked meeting. |
| Average time to book | 11 min | First text to confirmed calendar invite. |
| Hours saved | 18 hrs | Representative time saved per 100 leads, monthly. |
*AS PUBLISHED ON HRSMS.DAMBRU.COM, OCTOBER 2026. YOUR RESULTS WILL VARY WITH LIST QUALITY, OFFER AND MARKET, WE MODEL YOURS WITH YOU BEFORE YOU COMMIT, IN THE OPEN.
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Use it yourself, or never touch it.
HRSMS, direct
Sign in, connect a sheet, approve a template, watch the dashboard. For teams with an offer and a lead list who mainly lack follow-through.
HRSMS, run for you
We build the lists, write and test the outreach, tune classification and booking, and report weekly. You attend meetings. Usually paired with GEO/AEO so the top of the funnel keeps filling.
Either way: outreach is respectful by design, instant opt-outs, sensible hours, full audit trail, and no list is ever shared across clients. Software that spams would burn the parent brand that built it, which is rather the point of putting our name on it.
Your leads are already sitting in a spreadsheet.
Connect it, and let the follow-up happen, starting this week.